Last Sunday’s Emirates FA Cup victory at home to Portsmouth was watched live on TV by over half a million viewers, providing the club’s advertisers and sponsors with valuable national exposure and raising the town’s profile.
There was an average figure of 557,000 viewers, with the audience peaking at 798,000.
Commenting on the benefits of such high-profile media coverage, Dom Stevens, Destination Chesterfield manager, said: “It was wonderful to see the Spireites triumph in front of a national television audience, and the coverage certainly helped to put Chesterfield on the map.
“The club continues to play a major role in attracting visitors to our town from across the UK, bolstering our independent businesses.
“We wish Chesterfield FC the best of luck in the next round of the FA Cup, and in their push for promotion back to the Football League, which will further help in raising the profile of our town.”
Spireites chief executive John Croot added: “There is no doubt that there are major benefits for the town as a whole, including the local business community, when the club does well.
“With attendances averaging around the 7,500-mark this season, there is a feel-good factor around the place and long may that continue!”
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